“GENERAL STORE USA” is a concept inspired by the mix of two who still want to resume the classic cool American spirit:

TOMMY HILFIGER. It's one of the world’s leading designer lifestyle brands and is internationally recognized for celebrating the essence of classic American cool style, featuring preppy with a twist designs. Founded in 1985, Tommy Hilfiger delivers premium styling, quality and value to consumers worldwide under the TOMMY HILFIGER and TOMMY JEANS brands, with a breadth of collections including HILFIGER COLLECTION, TOMMY HILFIGER TAILORED, men’s, women’s and kids’ sportswear, denim, accessories, and footwear. In addition, the brand is licensed for a range of products, including fragrances, eyewear, watches and home furnishings.

MCS. It was originally founded in the 1970’s and traded as Marlboro Country Store and changed it’s name to Marlboro Sportswear in 1984 before a final and the most memorable persona as Marlboro Classics in 1987. The brand established itself as the original American West Lifestyle Brand.  Now 25 years later the brand has evolved and is now known as MCS, the same American West lifestyle and Italian design continues and gathers pace and strength, the original “Rider” logo is now synonymous with the brand and is as popular as ever.

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