Diadora was born in 1948 and today is present in sport industry, lifestyle and safety through brands founded on passion, stylistic avant-garde and technological innovation.
Creativity and imagination, research into materials and construction systems, constant innovation in the development of technologies applied to sport, the well-being and safety of the individual and, finally, style, Italian, visionary, transversal and global, these are the distinctive features that have always accompanied Diadora in the development of its products.